MAXIMISING YOUR EVENT SPEND IN 2025
We’re well into the swing of a New Year and with it comes a plethora of new insights which can shape how to allocate that all important budget for the coming year.
According to the British Chamber of Commerce, business confidence has reached its lowest since 2022; this coincides with the back end of the post pandemic event boom which our industry saw in all its glory. Businesses are dealing with new pressures in an ever-changing global landscape & squeezing budgets mean we all want more for our £ across the board.
If recent research shows that almost 90% of the UK workforce are disengaged; yet companies with an engaged workforce are 21% more profitable, it seems clear where profitable businesses are making moves.
We’re sharing our top tips on enhancing event spend & upping engagement during these important moments and some topics to think on as you plan for the next period in your event calendar…
We’re never sure why the 'why' always comes at the end of this one as for us it’s the single most important thing. It’s now more crucial than ever to back up the spend with proof of impact be it employee engagement, team integration, incentives, upskilling or more – getting into the detail of this before thinking about the who what or where; really is the key.
Whether its choosing unique venues, uncovering a forgotten destination or bringing an all-virtual team together for the first time - doing something you’ve never done before creates a buzz like no other. Recent research in brain development shows we retain new information much better in new settings (due to association) So nailing the how & where becomes more than a simple venue find.
If 77% of people trust brands more following face to face engagement at live events, then we better well make sure there’s space for those human connections to happen organically in the way we build out content.
Be it your product launch, internal kick off conference or your 100-club incentive, if you’re going for face to face then allowing space for connection (formal or informal) when planning - is fundamental.
Let’s Connect:
If you're looking for ways to maximising your event budgets this year or locate a hidden gem unique venue, we’d love to help!
Click here, to speak to our team of experts.
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Cited research used to shape this article:
Gallup’s recent State of the Global Workforce 2024 report
EFXs 38 Statistics On Employee Recognition & Motivation (2025)
BCC post budget research 5 Jan 2025
Science Daily: New study uncovers key mechanism behind learning and memory: January 21, 2025
CVENTs trends that will shape 2025
Freeman Trust Report 2023
BeSure Events Ltd is an agency made up of great minds, who are all experts in creating memorable experiences, both virtually and in person.
