HOW TO MAKE YOUR NEXT CONFERENCE A SUCCESS

Planning any kind of event can be stressful. The expectation to deliver, engaging and meaningful content on a budget, can be a minefield. So how do you make sure your conference pops with creativity? An extraordinary conference should be able to inspire, educate and entertain attendees simultaneously. We’re sharing some tips on how to best manage and elevate your next conference and ensure its a success.

1. Innovative Technologies

Incorporating new and innovative technologies can ensure your delegates not only stay engaged, but also inspired. Bring your delegates to the heart of your conference sessions by incorporating technology such as augmented or virtual reality. Also, encourage your keynote speakers to ditch the PowerPoint and bring their content to life (quite literally) by adding interactive elements like gamification and live polls to encourage active participation from attendees.

This also goes hand in hand with your stage set and the design of your overall conference. Having something visually creative, and dynamic to look at will captivate attendees' attention.

2. Customisable Registration Site

With hundreds or even thousands of delegates attending an event, it can be challenging to keep track of everyone's schedules and preferences. This is where a customisable registration site comes in. Usually, the first point of contact for delegates, the registration site has the capability to add agendas, accommodation details, and other relevant information - a one-stop shop for your delegates, helping them make the most out of their experience.

Registration questions can also be tailored to capture all the necessary logistics like flight preference, allergies & everything in between. It can also be used to add those memorable personal touches, such as finding out a favourite food or drink, that you could then place in delegate rooms on arrival or at a gala dinner on their place setting.

3. Event App

Event apps have become indispensable tools for streamlining conference logistics. Not only are they better for the environment, but it’s also a much easier and more accessible tool. Offering a seamless platform for both organising and engaging with delegates and providing a comprehensive solution that benefits event planners, delegates, and sponsors alike.

An event app also allows you to personalise the guest experience and show them their own personal data (once they have registered) which is not only easier for them, but also makes them feel more valued. You can add things like dynamic maps of the venue, packing list, flight schedules and updates, and personalised agenda.

4. Invest in a keynote speaker

We know with the rise of virtual events and an overflow of online content, it has become increasingly challenging for event organisers to create unique experiences for their attendees. This is where investing in an engaging keynote speaker can make all the difference.

Choosing the right keynote speaker for your conference is a crucial decision that can greatly impact the success of your event. A dynamic and engaging keynote speaker can set the tone for the entire conference. They know how to capture the attention of audiences from their very first word. They have mastered the art of storytelling – weaving personal anecdotes, humour, and data into their speech that keeps listeners engaged throughout.

By setting this immersive atmosphere right at the beginning of your conference, attendees will be more likely to stay invested and participate actively in other sessions as well. Not only this, but a keynote speaker adds credibility, and a fresh perspective on a topic, and may generate practical takeaways that attendees can implement in their professional and personal lives.

5. Add Magic Touches

First impressions matter, so it’s important to set the tone of your conference from the beginning. Those little added touches can be the difference between a great event and a memorable experience. From logos and colours to promotional materials and signage, an event's branding plays a significant role in creating a cohesive and memorable conference experience. We work closely with you to develop a tailored branding strategy that reflects the conference's theme or message. This could include unique artwork, custom-built stages or displays, interactive installations, or even personalised invites or gifts for attendees.

6. Plan a Wow Gala Dinner

Choosing to have a themed gala dinner can enhance a delegate's overall conference experience. From decor, lighting, entertainment, and dress attire, the theme should be visible throughout. This is often tied into an awards night, acknowledging, and giving thanks to your delegates. A great option is to go off-site for the final evening, this can also have a theme, or you can let the amazing venue option speak for itself. This works as a great ending to a conference and gives delegates a chance to relax, reflect, and catch up with colleagues. See our top gala dinner venues in Edinburgh for some inspiration.

In the ever-changing business environment, it is evident that creating a successful conference goes beyond simply sharing information but needs to fosters connections and leave delegates with a lasting impression.

Contact us today and find out how we can help elevate your next conference and make it a lasting success.

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