In the ever-evolving world of event planning, each year brings new ideas, technologies, and styles that can enhance your event and elevate it to the next level. It is essential to understand these trends and incorporate them into your event strategy to ensure your content is informative, creative and that you can set the stage for unparalleled attendee experiences. Here are our seven key event trends to look out for not only this year, but in the years to come.
Sustainability has been a growing concern in recent years, and it will continue to be a top priority in 2024 and beyond. Both event organisers and businesses are increasingly adopting eco-friendly practices, such as reducing waste, using renewable energy sources, and encouraging attendees to choose sustainable transportation options. We expect to see more emphasis on sustainability in event planning and execution. Speak to us today to find out more about BeSure’s sustainability policies and how we can help you.
Immersive technologies such as virtual reality (VR) and augmented reality (AR) technologies are becoming more advanced and accessible. We can expect to see a rise in the use of VR and AR to create immersive event experiences. From virtual trade shows (which are increasingly popular for companies that have global offices or stakeholders), to AR-powered scavenger hunts, these technologies will take event engagement to a whole new level.
You cannot deny the power of personalisation and human connection and it’s something that is our bread and butter at BeSure Events. In an era of information overload, personalisation is key to capturing and maintaining attendee engagement. It’s not only about going above and beyond for each attendee, but it’s about paying attention and tailoring experiences to each attendees preference and interest. Think about personalised agendas, event experiences and networking opportunities to name a few.
Gamification has proven to be an effective engagement tool, and it will continue to be a trend in 2024. By incorporating game elements into events, organizers can create a sense of competition, foster collaboration, and incentivise attendee participation. Expect to see more interactive games, challenges, and rewards integrated into event experiences.
AI and chatbot technologies have been making waves in various industries, and the event industry is no exception. In 2024, we can expect to see more AI-powered chatbots being used to enhance the attendee experience by providing instant support and personalised recommendations. To find out more about AI in the events industry, head to our recent blog here.
In a recent C&IT report they found that for some corporates, the goal for their conferences and meetings is to recreate traditional office behaviour, from water cooler moments to after-work drinks. Their job is also increasingly to bring together a dispersed workforce in a way that gives them flexibility, choice and human connection, in everything from subject matter to timing, networking opportunities and how and where they consume the content.
Event planners are using analytics to make informed decisions and optimize their events in the age of big data. Data-driven insights can aid in the refinement of event strategies, the improvement of attendee engagement, and the measurement of the success of various aspects of an event. Data will be used by event planners to continuously improve their events and adapt to changing attendee preferences, from attendee demographics to engagement metrics.
With so many event trends emerging at once, as well as pressure to justify budgets, it can be tempting to incorporate as many as possible into your event. However, doing so can make the experience feel overwhelming and unfocused for guests. It is therefore important to have a clear vision of what you want to achieve within your event. This includes identifying your goals, target audience, theme, and overall desired atmosphere. Having this foundation in place will help guide your decision-making process when choosing which trends to integrate.
Need a helping hand on how to choose the trend that works for your goal and overall vision, speak to our team today here, to book your free consultation.
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BeSure Events Ltd is an agency made up of great minds, who are all experts in creating memorable experiences, both virtually and in person.
